Global Handwashing Day 2012: a qualitative content analysis of Chinese social media reaction to a health promotion event

• Main Authors: Isaac Chun-Hai Fung (Author), Jingxian Cai (Author), Yi Hao (Author), Yuchen Ying (Author), Benedict Shing Bun Chan (Author), Zion Tsz Ho Tse (Author), King-Wa Fu (Author)
• Format: Book
• Published: World Health Organization Regional Office for the Western Pacific, 2015-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: Global Handwashing Day (GHD) is a handwashing promotion campaign organized by the Global Public-Private Partnership of Handwashing with Soap. In China, it has been promoted by the Chinese public health authorities, international organizations and multinational corporations through variou...