Struggling With Business Corporate Cynical Impression? Powerful Methods of CSR to Enhance Corporate Image and Consumer Purchase Intention

• Main Authors: Andrianarivo Andriandafiarisoa Ralison Ny Avotra (Author), Ye Chengang (Author), Xu Wei (Author), Jiang Ming (Author), Tsimisaraka Raymondo Sandra Marcelline (Author)
• Format: Book
• Published: Frontiers Media S.A., 2021-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This study focuses on the perception of Chinese students about the image of the company and their purchase intention if the organization has a business cynical impression in the minds of its targeted customers. The study proposed three different types of corporate social responsibility (CSR) to cope...