"Ukhta is the Birthplace of the First Russian Oil" as a Brand of University's Information Policy
The article considers the use of the brand potential of the territory as a tool to improve the efficiency of University's information policy. The paper emphasizes the role of strategic guidelines for positioning University, which form the semantic "framework" of its information policy...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Moscow Polytechnic University,
2018-04-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |