Local players giving a run for the share to a global giant: A case study of Pampers brand of Proctor and Gamble Pakistan
Pakistan is a densely populated country with a population of around 200 million people with an annual birth rate of 29.8 births/1000 people that approximates to around 13 million babies per year with a majority of births in tier three and four socio-economic classes (Geoba, 2017). Based on marvelous...
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| Main Authors: | , , , |
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| Format: | Book |
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Institute of Business Management,
2020-06-01T00:00:00Z.
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |