Persuasive function of adjectives used in advertisements for clothes, cosmetics and dietary products

This paper investigates and analyses adjectives used in advertisements for fashion items and cosmetics. Under observation were advertisements from nine women's magazines. The paper deals with several aspects of adjective use. We studied the manner in which advertisements manipulate their target...

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Bibliographic Details
Main Author: Golubić Julijana T. (Author)
Format: Book
Published: Visoka škola strukovnih studija za vaspitače, Kruševac, 2013-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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