Understanding the Changes in Brain Activation When Viewing Products with Differences in Attractiveness

• 主要な著者: Emily L. L. Sin (著者), Clive H. Y. Wong (著者), Bolton K. H. Chau (著者), Matthias Rauterberg (著者), Kin Wai Michael Siu (著者), Yi-Teng Shih (著者)
• フォーマット: 図書
• 出版事項: MDPI AG, 2024-08-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

Product design and attractiveness are pivotal factors that determine people's positive reactions when viewing a product and may eventually affect their purchasing choices. Comprehending how people assess product design is crucial. Various studies have explored the link between product attractiv...