Prioritizing the Factors Affecting Brand Equity of Popular Football Clubs in Iran

• المؤلفون الرئيسيون: Seyed Nasrollah Sajjadi (مؤلف), Rasoul Tarighi (مؤلف), Mohammad Abedlati (مؤلف)
• التنسيق: كتاب
• منشور في: The Society of Aging and Physical Activity (SAPA), 2017-10-01T00:00:00Z.
• الموضوعات: article
• الوصول للمادة أونلاين: Connect to this object online.

Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study aimed at Prioritizing factors affecting brand equity of...