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Persuasive COVID-19 vaccination campaigns on Facebook and nationwide vaccination coverage in Ukraine, India, and Pakistan.

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Social media platforms have a wide and influential reach, and as such provide an opportunity to increase vaccine uptake. To date, there is no large-scale, robust evidence on the offline effects of online messaging campaigns. We aimed to test whether pre-tested, persuasive messaging campaigns from UN...

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Main Authors: Maike Winters (Author), Sarah Christie (Author), Chelsey Lepage (Author), Amyn A Malik (Author), Scott Bokemper (Author), Surangani Abeyesekera (Author), Brian Boye (Author), Midhat Moini (Author), Zara Jamil (Author), Taha Tariq (Author), Tamara Beresh (Author), Ganna Kazymyrova (Author), Liudmyla Palamar (Author), Elliott Paintsil (Author), Alexandra Faller (Author), Andreea Seusan (Author), Erika Bonnevie (Author), Joe Smyser (Author), Kadeem Khan (Author), Mohamed Gulaid (Author), Sarah Francis (Author), Joshua L Warren (Author), Angus Thomson (Author), Saad B Omer (Author)
Format: Book
Published: Public Library of Science (PLoS), 2023-01-01T00:00:00Z.
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