Accounting for youth audiences' resistances to HIV and AIDS messages in the television drama Tsha Tsha in South Africa

• Autori principali: Blessing Makwambeni (Autore), Abiodun Salawu (Autore)
• Natura: Libro
• Pubblicazione: Taylor & Francis Group, 2018-01-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Theoretical debates and literature on E-E efforts in Africa have largely focussed on understanding how and why interventions on HIV and AIDS are effective in influencing behaviour change among target communities. Very few studies have sought to investigate and understand why a substantial number of...