Rhetorical Appeals and Tactics in New York Times Comments About Vaccines: Qualitative Analysis

BackgroundImproving persuasion in response to vaccine skepticism is a long-standing problem. Elective nonvaccination emerging from skepticism about vaccine safety and efficacy jeopardizes herd immunity, exposing those who are most vulnerable to the risk of serious diseases. ObjectiveThis article ana...

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Main Authors: Gallagher, John (Author), Lawrence, Heidi Y (Author)
Format: Book
Published: JMIR Publications, 2020-12-01T00:00:00Z.
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3rd Floor Main Library

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