Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors

BackgroundResearchers and practitioners have developed numerous online interventions that encourage people to reduce their drinking, increase their exercise, and better manage their weight. Motivations to develop eHealth interventions may be driven by the Internet's reach, interactivity, cost-e...

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Main Authors: Cugelman, Brian (Author), Thelwall, Mike (Author), Dawes, Phil (Author)
Format: Book
Published: JMIR Publications, 2011-02-01T00:00:00Z.
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3rd Floor Main Library

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