Marketing Mix in Sport Tourism Context

The purpose of this study is to investigate the factors affecting sport tourism marketing mix. The research method was descriptive - correlation and the statistical sample consisted of 265 sport tourists attended at Azadi stadium in Tehran for watching a football game between Esteghlal and Persepoli...

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Main Authors: Ehsan Reihani (Author), Mehdi Khatibzadeh (Author)
Format: Knjiga
Izdano: Shahid Bahonar University of Kerman, 2021-07-01T00:00:00Z.
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