Athlete brand construction: A perspective based on fans' perceptions
Abstract The purpose of this study was to develop a framework for understanding the antecedents and components of athlete brand. Based on a set of 21 interviews conducted in three different countries, a detailed framework is proposed including five antecedents and two components of athlete brand. Th...
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| Main Authors: | , , , |
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| Format: | Book |
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Universidade Estadual Paulista (UNESP).
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |