Adapting Behavioral Interventions for a Changing Public Health Context: A Worked Example of Implementing a Digital Intervention During a Global Pandemic Using Rapid Optimisation Methods

• Main Authors: Katherine Morton (Author), Ben Ainsworth (Author), Sascha Miller (Author), Cathy Rice (Author), Jennifer Bostock (Author), James Denison-Day (Author), Lauren Towler (Author), Julia Groot (Author), Michael Moore (Author), Merlin Willcox (Author), Tim Chadborn (Author), Richard Amlot (Author), Natalie Gold (Author), Paul Little (Author), Lucy Yardley (Author)
• Format: Book
• Published: Frontiers Media S.A., 2021-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: A rigorous approach is needed to inform rapid adaptation and optimisation of behavioral interventions in evolving public health contexts, such as the Covid-19 pandemic. This helps ensure that interventions are relevant, persuasive, and feasible while remaining evidence-based. This paper...