Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination

• Main Authors: Paola Pascual-Ferrá (Author), Neil Alperstein (Author), Julia Burleson (Author), Amelia M Jamison (Author), Ananya Bhaktaram (Author), Sidharth Rath (Author), Rohini Ganjoo (Author), Satyanarayan Mohanty (Author), Daniel J Barnett (Author), Rajiv N Rimal (Author)
• Format: Book
• Published: JMIR Publications, 2024-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundDuring an infodemic, timely, reliable, and accessible information is crucial to combat the proliferation of health misinformation. While message testing can provide vital information to make data-informed decisions, traditional methods tend to be time- and resource-intensive. Recognizing t...