Challenges for sport organisations developing and delivering non‐traditional social sport products for insufficiently active populations

• Main Authors: Kiera Staley (Author), Alex Donaldson (Author), Erica Randle (Author), Matthew Nicholson (Author), Paul O'Halloran (Author), Rayoni Nelson (Author), Matthew Cameron (Author)
• Format: Book
• Published: Elsevier, 2019-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objectives: To explore the challenges that Victorian sporting organisations experience when developing, delivering or scaling non‐traditional social sport products to engage insufficiently active people. Methods: Online Concept Mapping was used to gather qualitative data and analyse it quan...