Importance of Loyalty to a Sport Event for the Level of Sponsorship Awareness
Over the past twenty years there has been a need to explore the process of achieving the goals of sports sponsorship, which is widely accepted in academic circles as well as in practice as an effective marketing communications tool. Mass communication through traditional media is replaced by a much...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2019-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |