Radio advertising influence, selection factors and advertisers' satisfaction of radio broadcasting in one city

• Main Authors: Rechie B. Pabelona (Author), Samson M. Lausa (Author)
• 格式: 圖書
• 出版: Northern Negros State College of Science and Technology (NONESCOST), 2022-12-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

Radio for advertisers is often seen as an outdated type of media. Today, the media is changing rapidly to digitalization and on-line advertising, which can be seen in radio as well. This study aims to determine the influence of radio advertisement, client radio-selection factors, and client satisfac...