Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment

Abstract Background Perceptions of tobacco packaging may be consequential for consumption and initiation. We explored the potential effect of standardised packaging on young adults' ratings of the appeal of brands of snus (Swedish moist snuff) and on their perceptions of typical users of these...

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Bibliographic Details
Main Authors: Torleif Halkjelsvik (Author), Janne Scheffels (Author)
Format: Book
Published: BMC, 2019-10-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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