A model of purchase intention of complementary and alternative medicines: the role of social media influencers' endorsements

• Những tác giả chính: Gizem Gülpınar (Tác giả), Mehmet Barlas Uzun (Tác giả), Ayesha Iqbal (Tác giả), Claire Anderson (Tác giả), Wajid Syed (Tác giả), Mahmood Basil A. Al-Rawi (Tác giả)
• Định dạng: Sách
• Được phát hành: BMC, 2023-12-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

Abstract Background Social Media Influencers (SMIs) are a fashionable way of marketing products by creating electronic word-of-mouth (e-WOM) on social media. The marketing of complementary and alternative medicines (CAMs) by SMIs is becoming increasingly popular and gaining credibility within consum...