SOCIAL MARKETING APPROACH AS A TOOL FOR DISSEMINATION SPORT (FROM THE PERSPECTIVE OF SPORT FOR ALL)

Nowadays, organizations about "sport for all" and leisure sectors use marketing strategies and techniques to influence a target audience to voluntary participate in leisure activities. They should apply new marketing technologies and methods to endure in the developing and changing environ...

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Bibliographic Details
Main Authors: Müge AKYILDIZ (Author), Mehpare TOKAY ARGAN (Author)
Format: Book
Published: Pamukkale University, 2010-09-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available