Corporate social responsibility, policy framing and strategic marketing: understanding the alcohol industry's use of social media in Uganda

Abstract Background Sub-Saharan Africa is important to the future of alcohol and global health because the alcohol market there is expanding rapidly in a relatively young population. This entails a corresponding contest about whether the policy measures adopted will be shaped by scientific evidence...

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Main Authors: Matthew Lesch (Author), Su Golder (Author), Jim McCambridge (Author)
Format: Book
Published: BMC, 2024-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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