Influencing children: food cues in YouTube content from child and youth influencers

• Main Authors: Brigitte Naderer (Author), Maria Wakolbinger (Author), Sandra Haider (Author), Mimi Tatlow-Golden (Author), Magdalena Muc (Author), Emma Boyland (Author), Eva Winzer (Author)
• Format: Book
• Published: BMC, 2024-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Digital marketing of unhealthy foods is linked to childhood obesity. This study evaluated nutrient quality and creative strategies of food cues on social media, focusing on child/youth influencers, to inform the ongoing digital media regulatory debate. Using the WHO's Monitoring of Mar...