Fighting "zombie" health apps through K-Factor virality and other mobile gaming techniques - The application of commercial gaming techniques to create more effective mHealth solutions
Background Mobile today is recognised as being one of the highest value channels in the marketing mix . The potential for mobile applications to influence user behaviour and establish behavioural habits at scale is evidenced in apps such as Cow Clicker and Candy Crush attracting massive active audie...
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| Format: | Book |
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Frontiers Media S.A.,
2015-10-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |