Online Advertising to Reach and Recruit Latino Smokers to an Internet Cessation Program: Impact and Costs

• Príomhchruthaitheoirí: Graham, Amanda L (Údar), Fang, Ye (Údar), Moreno, Jose L (Údar), Streiff, Shawn L (Údar), Villegas, Jorge (Údar), Muñoz, Ricardo F (Údar), Tercyak, Kenneth P (Údar), Mandelblatt, Jeanne S (Údar), Vallone, Donna M (Údar)
• Formáid: LEABHAR
• Foilsithe / Cruthaithe: JMIR Publications, 2012-08-01T00:00:00Z.
• Ábhair: article
• Rochtain ar líne: Connect to this object online.

BackgroundTobacco cessation among Latinos is a public health priority in the United States, particularly given the relatively high growth of this population segment. Although a substantial percentage of American Latinos use the Internet, they have not engaged in Web-based cessation programs as readi...