Online Advertising to Reach and Recruit Latino Smokers to an Internet Cessation Program: Impact and Costs

• Main Authors: Graham, Amanda L (Author), Fang, Ye (Author), Moreno, Jose L (Author), Streiff, Shawn L (Author), Villegas, Jorge (Author), Muñoz, Ricardo F (Author), Tercyak, Kenneth P (Author), Mandelblatt, Jeanne S (Author), Vallone, Donna M (Author)
• Format: Book
• Published: JMIR Publications, 2012-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundTobacco cessation among Latinos is a public health priority in the United States, particularly given the relatively high growth of this population segment. Although a substantial percentage of American Latinos use the Internet, they have not engaged in Web-based cessation programs as readi...