Customer satisfaction assessment and brand perception of a football school

The general objective of the study is to determine and analyze the perception of the brand of this club for its customers. The specific objectives are focused on: identifying and characterizing the sports organization's customers and building personas that allow the creation of personalized con...

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Bibliographic Details
Main Authors: Diogo José Ribeiro Gonçalves (Author), Alan Carvalho Dias Ferreira (Author)
Format: Book
Published: Universidade Salgado de Oliveira, 2021-03-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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