Unfolding the Linguistic Features of Newspaper Advertisements in India

The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot af...

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Bibliographic Details
Main Authors: Anisha Chugh (Author), Amrita Sharma (Author)
Format: Book
Published: Asociación Colombiana de Profesores de Ingles, 2012-12-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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