Economic expenditure in low-cost fitness centers: Differences according to the loyalty and characteristics of the client

Thegrowth in thenumber of fitness centers and theirclients, thestudysoughtto examine and understandthebehavior of consumers of these sport organizations. Therefore, theobjective of thisstudywastoanalyzefordifferences in economicexpendituresbasedoncustomerloyalty and customerprofile in low-cost fitne...

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Autores principales: J. García Fernández (Autor), P. Gálvez Ruíz (Autor), A. Bernal García (Autor), L. Vélez Colón (Autor)
Formato: Libro
Publicado: Universidad de Murcia, 2016-03-01T00:00:00Z.
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