Self-reported responsiveness to direct-to-consumer drug advertising and medication use: results of a national survey

• Main Authors: Somes Grant W (Author), Kukkamma Lisa (Author), Dieringer Nicholas J (Author), Shorr Ronald I (Author)
• Format: Book
• Published: BMC, 2011-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>Direct-to-consumer (DTC) marketing of pharmaceuticals is controversial, yet effective. Little is known relating patterns of medication use to patient responsiveness to DTC.</p> <p>Methods</p> <p>We conducted a...