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Self-reported responsiveness to direct-to-consumer drug advertising and medication use: results of a national survey

<p>Abstract</p> <p>Background</p> <p>Direct-to-consumer (DTC) marketing of pharmaceuticals is controversial, yet effective. Little is known relating patterns of medication use to patient responsiveness to DTC.</p> <p>Methods</p> <p>We conducted a...

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Bibliographic Details
Main Authors:	Somes Grant W (Author), Kukkamma Lisa (Author), Dieringer Nicholas J (Author), Shorr Ronald I (Author)
Format:	Book
Published:	BMC, 2011-09-01T00:00:00Z.
Subjects:	article
Online Access:	Connect to this object online.
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