Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents

Abstract Objective: To examine Corporate Social Responsibility (CSR) tactics by identifying the key characteristics of CSR strategies as described in the corporate documents of selected 'Big Food' companies. Methods: A mixed methods content analysis was used to analyse the information cont...

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Main Authors: Zoe Richards (Author), Samantha L. Thomas (Author), Melanie Randle (Author), Simone Pettigrew (Author)
Format: Book
Published: Elsevier, 2015-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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