Commercialized Intercollegiate Athletics
This article observes that American society's passion for intercollegiate sports competition is an extremely powerful, naturally evolved cultural force. The marketplace responds to cultural forces, and the commercialization of college sports directly reflects the marketplace realities of our so...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
University of Kansas Libraries,
2009-12-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |