Effects of Social Marketing Intervention on Physical Activity promotion Among the Elderly

Background: Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a nonprofit manner. This study mainly aimed to examine the effectiveness of social marketing in changing the physical activity of th...

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Bibliographic Details
Main Authors: Zahra Rohani (Author), Reza Andam (Author), Hasan Bahrololoum (Author), Zhaleh Memari (Author)
Format: Book
Published: Gonabad University of Medical Sciences, 2021-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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