Effects of Social Marketing Intervention on Physical Activity promotion Among the Elderly
Background: Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a nonprofit manner. This study mainly aimed to examine the effectiveness of social marketing in changing the physical activity of th...
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Main Authors: | Zahra Rohani (Author), Reza Andam (Author), Hasan Bahrololoum (Author), Zhaleh Memari (Author) |
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Format: | Book |
Published: |
Gonabad University of Medical Sciences,
2021-05-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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