Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising

The article highlights the reasons for the use of sexist advertising by Ukrainian companies and the impact of such phenomena on a woman's social image and general well-being, as well as consumer culture. Although there is a more entrenched view of equality in the Western world today, sexism sti...

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Bibliographic Details
Main Authors: Nadiya Viytalyuk (Author), Yuliia Maslova (Author)
Format: Book
Published: Nicolaus Copernicus University in Toruń, Poland - University Sports Center, 2020-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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