Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising

• প্রধান লেখক: Nadiya Viytalyuk (Author), Yuliia Maslova (Author)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Nicolaus Copernicus University in Toruń, Poland - University Sports Center, 2020-12-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

The article highlights the reasons for the use of sexist advertising by Ukrainian companies and the impact of such phenomena on a woman's social image and general well-being, as well as consumer culture. Although there is a more entrenched view of equality in the Western world today, sexism sti...