Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology

During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. This study aims to understand the impact of COVID-19 and other public health crises on the behavioral intentions of consumers using liv...

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Bibliographic Details
Main Authors: Qiwei Pang (Author), Haiyang Meng (Author), Mingjie Fang (Author), Jingjing Xing (Author), Jinge Yao (Author)
Format: Book
Published: Frontiers Media S.A., 2021-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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