Fan Based Brand Equity (FBBE) Factor Analysis of Football in Iranian Premier League Clubs

This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive-analysis type and has been done by survey method. The statistic population included football clubs fans of the Iran�...

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Bibliographic Details
Main Authors: Mohammad Rasoul Khodadai (Author), Abolfazl Farahani (Author), Hamid Ghasemi (Author), Habib Honari (Author)
Format: Book
Published: The Society of Aging and Physical Activity (SAPA), 2014-07-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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