Fan Based Brand Equity (FBBE) Factor Analysis of Football in Iranian Premier League Clubs
This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive-analysis type and has been done by survey method. The statistic population included football clubs fans of the Iran�...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
The Society of Aging and Physical Activity (SAPA),
2014-07-01T00:00:00Z.
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