Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter

IntroductionWhile public health campaigns disseminated through Twitter have multiple theoretical advantages over other strategies (e.g., a high potential reach and low economic cost), the effectiveness of social networks as facilitators of attitudinal and behavioral changes in the population seems t...

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Main Authors: Mireia Faus (Author), Francisco Alonso (Author), Arash Javadinejad (Author), Sergio A. Useche (Author)
Format: Book
Published: Frontiers Media S.A., 2022-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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