The Influence of Billboard-Based Tobacco Prevention Posters on Memorization, Attitudes, and Craving: Immersive Virtual Reality Study

BackgroundHealth prevention campaigns often face challenges in reaching their target audience and achieving the desired impact on health behaviors. These campaigns, particularly those aimed at reducing tobacco use, require rigorous evaluation methods to assess their effectiveness. ObjectiveThis stud...

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Main Authors: Solenne Bonneterre (Author), Oulmann Zerhouni (Author), Marilisa Boffo (Author)
Format: Book
Published: JMIR Publications, 2024-07-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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