Reactance to Social Authority in a Sugar Reduction Informational Video: Web-Based Randomized Controlled Trial of 4013 Participants
BackgroundShort and animated story-based (SAS) videos can be an effective strategy for promoting health messages. However, health promotion strategies often motivate the rejection of health messages, a phenomenon known as reactance. In this study, we examine whether the child narrator of a SAS video...
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| Main Authors: | , , , , , , |
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| Format: | Book |
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JMIR Publications,
2021-11-01T00:00:00Z.
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |