Segmentation Based on Personal and Spiritual Life Balance During Covid-19, and Its Relations with Materialism, Frugality, Well-Being, and Positive Emotions

• Main Authors: Jussara Cucato (Author), Flávio Santino Bizarrias (Author), Jussara Goulart da Silva (Author), Marlette Cassia Oliveira Ferreira (Author)
• Format: Book
• Published: Centro Universitário Adventista de São Paulo, 2022-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Purpose: The objective of this study is to analyze the relationships between material, or frugal, consumption and the congruence between personal and spiritual life, mediated by the search for well-being, generating a segmentation proposal. Methodology/approach: Structural Equation Modeling and regr...