Segmentation Based on Personal and Spiritual Life Balance During Covid-19, and Its Relations with Materialism, Frugality, Well-Being, and Positive Emotions
Purpose: The objective of this study is to analyze the relationships between material, or frugal, consumption and the congruence between personal and spiritual life, mediated by the search for well-being, generating a segmentation proposal. Methodology/approach: Structural Equation Modeling and regr...
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| Main Authors: | , , , |
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| Format: | Book |
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Centro Universitário Adventista de São Paulo,
2022-12-01T00:00:00Z.
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