Personal selling in health and medicine: using sales agents to engage audiences
Abstract Background Personal selling-the use of sales agents to personally deliver messages to target audiences-is often not the first conveyance pathway that comes to mind when thinking about marketing communications in the health services industry. This is not surprising given that sales force rol...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
BMC,
2020-09-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |