Green Marketing Strategies of Restaurants in Zamboanga City, Philippines
As a growing awareness on the repercussion of global warming, non-biodegradable solid waste, harmful impact of the pollutants and the like, both marketers and consumers are shifting into green products and services (Eriksson, 2004). In this light, the objectives of this study are to (1) identify the...
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Philippine Association of Institutions for Research, Inc.,
2017-07-01T00:00:00Z.
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