Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media
BackgroundReflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various com...
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| Main Authors: | , , , , , , |
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| Format: | Book |
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Frontiers Media S.A.,
2018-03-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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