Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

• Main Authors: Vanessa Allom (Author), Michelle Jongenelis (Author), Terry Slevin (Author), Stacey Keightley (Author), Fiona Phillips (Author), Sarah Beasley (Author), Simone Pettigrew (Author)
• Formato: Libro
• Publicado: Frontiers Media S.A., 2018-03-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

BackgroundReflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various com...