Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

BackgroundReflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various com...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Vanessa Allom (Author), Michelle Jongenelis (Author), Terry Slevin (Author), Stacey Keightley (Author), Fiona Phillips (Author), Sarah Beasley (Author), Simone Pettigrew (Author)
Hōputu: Pukapuka
I whakaputaina: Frontiers Media S.A., 2018-03-01T00:00:00Z.
Ngā marau:
Urunga tuihono:Connect to this object online.
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

Ipurangi

Connect to this object online.

3rd Floor Main Library

Ngā taipitopito puringa mai i 3rd Floor Main Library
Tau karanga: A1234.567
Tārua 1 Wātea