Minority Youth: "Big Tobacco's" 21st Century Marketing Targets

• Main Authors: Suzanne M Perry-Casler (Author), Apurva Shah (Author), Seraphine Pitt (Author), Ercilia Rodriguez Westhoff (Author), Robert J McDermott (Author)
• Format: Book
• Published: University of North Florida, 2004-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Cigarette smoking and other forms of tobacco use typically begin during adolescence. According to the 2001 Youth Risk Behavior Survey, 33.9% of youth in grades 9 through 12 report recent tobacco use. The tobacco industry spends $9.7 billion annually on marketing. This paper addresses the influence o...